2012 was undoubtedly the year of the craft beer. With new varieties being launched left right and centre we were spoilt for choice down here in the South Pacific when it came to an evening tipple. One such beer that lept onto our shelves late last year was Cavalier Courage. While this fine blend is indeed a tasty drop it’s far from being the latest fad, the difference being this beer has a story to […]
Think back to 1992, the world of graphic design was a very different place. For me it was more about making my mum birthday cards and pictures of our family to stick on the fridge. For the world, graphic communication was still dominated by print. The internet was in it’s infancy and smart phones were a mere daydream. Branding was king! The AGDA (The Australian Graphic Design Association for the Brits) is the peak national organisation for professional […]
Huge fan. Huge. Of Texas’ finest Helms Workshop. Huge, for emphasis. True craftsmen of the all-Americana typographic cunning, an art that I’ve always found absorbing. Back to Helms, naturally an award-winning creative firm with a broad range of clients but for me, it’s their packaging work that’s particularly right on point. Helms “combine smart, strategic thinking with wild-eyed creativity in a highly collaborative environment, producing powerful ideas and unexpected solutions that bring big results to businesses […]
Interbrand AUS have been excelling themselves of late and their latest work for Melbourne Theatre Company is no exception. Using a spectrum of colours as a basis for the new vibrant identity, MTC (Melbourne Theatre Company) has been launched back onto the map with a new look to match their fresh season of productions for 2013. The brand’s genesis to position MTC as glowing brightly and shining its light on the audience and whoever is […]
We couldn’t have put it better than in the words of a Special Group we’d like to introduce you to who, “don’t do anything by halves… We aim to make as big an impact on the market on behalf of our clients as is humanly possible. We create content that gets lots of attention and works exponentially harder than the media spend alone. No-one has money to waste, so we make everything count. By weaving intuitive and […]
Sydney based Gemma O’Brien is a lady with unquestionable passion and enthusiasm for what she does. A self-confessed type nerd, you could say Gemma went a little too far when she celebrated her 21st birthday by insisting everyone who came dress as their favorite typeface. This injection of energy and infectious passion Gemma demonstrates led her from the traditional forms of wooden and metal type, where she learnt her craft, into more experimental mediums; from […]
This week’s LWC Friday contender loves a challenge. They get their biggest kicks out of working with people who want to find ways to change the rules not find a slightly better way to follow them. And change the rules they have. With a focus on challenger brands, Shine have raised the bar for the small brands of New Zealand when it comes to design. They believe that a big budget isn’t the advantage it once was, […]
Famous Visual Services or just, Famous, if you’re colloquially inclined, are not the celebrity design divas you may have been led to believe. Oh no. In fact, they’re a spritely bunch of humble creatives with a passion for the craft and a nose for collaboration. With it’s founders having experience spanning both hemispheres, primarily New Zealand and the UK, Famous was born in 2003 not quite slap bang in between, but in Melbourne. Fast forward ten-ish years and […]