Living brands are an area that really interests me. Thinking about the extra dimension allows for new life to be breathed into simple geometric shapes and conjures up combinations that might seem slightly awkward but somehow make for distinctive marks. It’s the space between where the real magic happens. The idea that a company’s traditional logo or brand mark is now simply a snapshot of a moment as it continues its transitions between states.
More and more we see the importance of how brands communicate with their audience. In particular the character and tone in the words they say and increasing as important, how we the audience expect them to sound. Possible the most authentic social platform ouTube is defined by its raw, filter free content. The challenge though is to engage with their content creators so they feel part of the brand, but also to reach out to the […]
Agency brands tend to be very much a safe, blank canvas and to be honest uninspiring. They go for something minimal, non-offensive with the idea that the client work should be the real hero with the agency quietly supporting in the backdrop. So when typical agency refresh appears it’s not really something to take much interest in. However, Saffron are no ordinary agency.
How do you solve the age old question, whilst eating ice cream we gain weight faster than we can put on the next episode on Netflix? Simple. You find an innovated factory and declare a war on sugar without compromising on the taste. Swedish agency Snask are an agency who likes to do things with a twist and this latest offering is just that. Striving to challenge the industry by doing things differently, Snask worship unconventional ideas, charming smiles and real […]
Brighton-based printers, Generation Press has always been a printer who stood tall within the industry. Setting a standard for design appreciation, they are leading the way with an innovative approach to sustainable printing. For instance, on a sunny day their in-house Litho presses can solely run on solar power. Collaboration with design studio, Build, Generation Press have created a rich publication celebrating their eight in-house print processes.
Blending has become the way we most of society consuming their five a day. It seems you just throw everything in and and the tough blades breaks everything down to extract the maximum nutrition from the food. In a way Miklós Kiss has done the same thing. He’s taken all the elements and blended them together to create a simple but nourishing outcome.