Agency brands tend to be very much a safe, blank canvas and to be honest uninspiring. They go for something minimal, non-offensive with the idea that the client work should be the real hero with the agency quietly supporting in the backdrop. So when typical agency refresh appears it’s not really something to take much interest in. However, Saffron are no ordinary agency.
How do you solve the age old question, whilst eating ice cream we gain weight faster than we can put on the next episode on Netflix? Simple. You find an innovated factory and declare a war on sugar without compromising on the taste. Swedish agency Snask are an agency who likes to do things with a twist and this latest offering is just that. Striving to challenge the industry by doing things differently, Snask worship unconventional ideas, charming smiles and real […]
Brighton-based printers, Generation Press has always been a printer who stood tall within the industry. Setting a standard for design appreciation, they are leading the way with an innovative approach to sustainable printing. For instance, on a sunny day their in-house Litho presses can solely run on solar power. Collaboration with design studio, Build, Generation Press have created a rich publication celebrating their eight in-house print processes.
Creative problem solving can be mistakenly labeled as being a gift accessible only to a few selected individuals. The idea that you have to gained spiritual enlightenment or trained for years under a master when in really, it’s all about allowing yourself to look at things from a different perspective. The principles of this can often be furiously guarded by an agency as a way of extracting more money out of a client. As designers we require the client […]
Living identities start as a grand vision, but all to often stops at a simple animation. Australian Design Radio’s new mark goes beyond that first stage and truely breaths as a digital living mark. Australian Design Radio (ADR) is a podcast based in Sydney, Australia that aims to provide the global creative community with conversations and commentary on Australian Design. Eighteen months and over thirty episodes after launching, the team decided a complete overhaul of the brand was in […]
Keeping a keen eye on its surrounds, A Friend of Mine have lovingly crafted a honest and raw identity which draws on its surrounding history. Embla is Christian McCabe’s (of The Town Mouse) new low-key wine bar / restaurant based in Melbourne’s inner city. A Friend of Mine crafted a down-to-earth brand identity, centred around a custom typeface based on neighbouring hand painted vintage signage to reference it’s contextual surrounds, alongside a textured torn paper collage to […]
Ravensbourne is a specialist creative institution which is making an international impact with ambition and forward-thinking. Transitioning from a college to a independent University status, Ravensbourne were looking to evolve their identity to reflect these new changes. So, what does a creative University look like? Well, the team at NB Studio’s took on that challenge with their take on a University Crest that goes far beyond the tradition.
Driving schools are not known for their clever and well considered branding, let alone one that can successfully combine a playful take on the rules of the road and the design icon that is the British road signs. UK based Afterhours has delivered a clever and witty interpretation of the guide to driving through the abbreviation for the Latin nota bene, ‘nb’ which means ‘note well.’