Factory in the Sky
For the launch of R.A.D® ONE V2, London based agency Fluoro has whipped up a wild, retro-futuristic world where the magic happens—a factory in the sky that’s equal parts surf shack, Willy Wonka’s chocolate factory, and a nineties rave. Think pastel skies, trainers floating above the ocean, and a Pink Floyd-inspired soundtrack humming in the background. It’s weird, wonderful, and exactly what R.A.D fans live for.