This week’s LWC Friday contender loves a challenge. They get their biggest kicks out of working with people who want to find ways to change the rules not find a slightly better way to follow them. And change the rules they have. With a focus on challenger brands, Shine have raised the bar for the small brands of New Zealand when it comes to design. They believe that a big budget isn’t the advantage it once was, and may even be a handicap if it comes with a ‘protection’ rather than a ‘growth’ mindset. A great approach, in my opinion, in a market that is overflowing with great small businesses ready and primed to have the design spotlight shone on them.