Design-thinking for councils

Awesome agencies / Design
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Creative problem solving can be mistakenly labeled as being a gift accessible only to a few selected individuals. The idea that you have to gained spiritual enlightenment or trained for years under a master when in really, it’s all about allowing yourself to look at things from a different perspective.

The principles of this can often be furiously guarded by an agency as a way of extracting more money out of a client. As designers we require the client to completely trust our insights in order for us to get the best possible results, yet clients are the ones who struggle to understand the whole concept leading to projects falling short.

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Rhythm and frequency

Awesome agencies / Branding
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Living identities start as a grand vision, but all to often stops at a simple animation. Australian Design Radio’s new mark goes beyond that first stage and truely breaths as a digital living mark.

Australian Design Radio (ADR) is a podcast based in Sydney, Australia that aims to provide the global creative community with conversations and commentary on Australian Design. Eighteen months and over thirty episodes after launching, the team decided a complete overhaul of the brand was in order.

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Creating a sense of home

Branding / Outstanding individuals
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A man of seemingly few words, Quim Marin is a super rare talent who skillfully time and time again creates distinctive designs.

Quim’s latest work for Wannahost, a home rental and host company based in Costa Brava, sees a typical injection of personality through simple forms. Centred around the messaging ‘Don’t worry, rent happy’ the identity plays with that warm and fuzzy feeling you get when you are comfortable in your surrounds.

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Respecting the neighbourhood

Awesome agencies / Branding
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Keeping a keen eye on its surrounds, A Friend of Mine have lovingly crafted a honest and raw identity which draws on its surrounding history.

Embla is Christian McCabe’s (of The Town Mouse) new low-key wine bar / restaurant based in Melbourne’s inner city. A Friend of Mine crafted a down-to-earth brand identity, centred around a custom typeface based on neighbouring hand painted vintage signage to reference it’s contextual surrounds, alongside a textured torn paper collage to soften digital elements.

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Intelligent, honest recruitment and you

Branding
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Overshadowed by the companies that hound you simply after that lucrative recruitment fee, making recruitment feel like it has a ‘equal’ place with the industry is a real challenge.

UK agency Forth took on that challenge and delivered a creative brand campaign that would illustrate the unique working relationship they have with their network, knowing that it’s no longer enough to say what you do, you have to prove what you say.

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First impressions

Branding / News
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In a world increasingly obsessed with image, the pressure on ones appearance has never been greater. First impressions seem to count for everything so it’s no wonder if someone suffers from skin problems their confidence will take a downward turn.

D.Thomas is a London-based, leading UK a skincare brand specialising in problem skin. The work of the clinic can alleviate and cure many skin issues from acne to pigmentation. Non invasive, the treatments centre around a series of light based therapies that radically improve skins health.

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A new kind of video storytelling

Branding / News
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When a product is all about the visual, your brand needs to be on point when it comes to its visual language and tone of voice.

From cave drawings to mobile videos, human nature’s primal instinct has always been to share life experiences through visual storytelling. With this ideas at its core Moving Brands has created an identity that exemplify jovially, life’s common occurrences and occasions in a very loud marketplace.

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Shared values

News
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As designers we love to find those delightful moments where the play between positive and negative reveals a real gem. Well, TheSumOf has done just that with their latest identity work for  Street + Garden.

As street furniture specialists Street + Garden marked their twenty fifth anniversary the decision was made to re-evaluate their brand in order to celebrate past achievements and be better positioned for future success.

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