A new spirit

Awesome agencies

Agency brands tend to be very much a safe, blank canvas and to be honest uninspiring. They go for something minimal, non-offensive with the idea that the client work should be the real hero with the agency quietly supporting in the backdrop.

So when typical agency refresh appears it’s not really something to take much interest in. However, Saffron are no ordinary agency.

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Guilt free indulgence

Awesome agencies / Packaging

How do you solve the age old question, whilst eating ice cream we gain weight faster than we can put on the next episode on Netflix? Simple. You find an innovated factory and declare a war on sugar without compromising on the taste.

Swedish agency Snask are an agency who likes to do things with a twist and this latest offering is just that. Striving to challenge the industry by doing things differently, Snask worship unconventional ideas, charming smiles and real emotions.

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Purpose and Pride

Awesome agencies / Design / Publishing

Brighton-based printers, Generation Press has always been a printer who stood tall within the industry. Setting a standard for design appreciation, they are leading the way with an innovative approach to sustainable printing. For instance, on a sunny day their in-house Litho presses can solely run on solar power.

Collaboration with design studio, Build, Generation Press have created a rich publication celebrating their eight in-house print processes.

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All natural colour

Outstanding individuals / Packaging

Blending has become the way we most of society consuming their five a day. It seems you just throw everything in and and the tough blades breaks everything down to extract the maximum nutrition from the food.

In a way Miklós Kiss has done the same thing. He’s taken all the elements and blended them together to create a simple but nourishing outcome.

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Inspired by movement

Branding / Typography

Beautifully typography oozing sophistication and refinement brings a fresh feel to property development.

The principles of dance — grace, poise, strength, tradition, beauty – inspired Melbourne based studio Seasaw to craft out a brand for the latest property development by Bensons Property Group.

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The power of words

Illustrators / Publishing

When a designer, writer and illustrator combine to help out a great cause, the result is an emotional and compelling story, beautifully crafted.

Designer Michael Smith of Clout Branding, illustrator Peter Reynolds and writer Scott Perry have combined to help set up a fundraising campaign that they hope will raise £20,000 for childhood literacy charity Doorstep Library. At the heart of the campaign is a beautifully illustrated fable-like story that reflects the work of the charity.
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Design-thinking for councils

Awesome agencies / Design

Creative problem solving can be mistakenly labeled as being a gift accessible only to a few selected individuals. The idea that you have to gained spiritual enlightenment or trained for years under a master when in really, it’s all about allowing yourself to look at things from a different perspective.

The principles of this can often be furiously guarded by an agency as a way of extracting more money out of a client. As designers we require the client to completely trust our insights in order for us to get the best possible results, yet clients are the ones who struggle to understand the whole concept leading to projects falling short.

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Rhythm and frequency

Awesome agencies / Branding

Living identities start as a grand vision, but all to often stops at a simple animation. Australian Design Radio’s new mark goes beyond that first stage and truely breaths as a digital living mark.

Australian Design Radio (ADR) is a podcast based in Sydney, Australia that aims to provide the global creative community with conversations and commentary on Australian Design. Eighteen months and over thirty episodes after launching, the team decided a complete overhaul of the brand was in order.

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