Anyone who knows New Zealand, knows Mad Butcher is a kiwi institution; the local butcher that expanded to become everyone’s local butcher. With this in mind it came as a surprise to see that the icon of the meat world had taken a leap of faith and decided it was time to update it’s branding – a much needed exercise. The brand update was a collaboration between designers Peter Radich & Mike O’Sullivan, with the […]
Although based in Auckland, New Zealand, Marx Design like to get exotic when it comes to their packaging work. And it seems 2014 is no different as they have clearly been up to their old creative tricks again, this time dipping their toes into Sri Lankan waters of the coconut variety. Creative Director, Ryan Marx explains: “We were asked to create a new Coconut Collective brand that would work across a range of coconut-based products including […]
Marx Design have been up to their old tricks again, this time with friends Running with Scissors on board for the ride. In their own words I’ll let them tell you the story of a man named Fred… When Whitlock’s first started, over 100 years ago, Fred was the brand, and sometime in the last century he disappeared from the label. He was a real man, beard down to his chest (before it was fashionably […]
Awards season reached fever pitch down in the Southern Hemisphere last week with the winners of New Zealand’s national design awards, Best, being revealed. A night of revelry ensued where a handful of shiny gold awards were sprinkled over the graphics category along with one top purple pin prize, awarded to Special Group for their work on Karma Cola, the all round good egg in the beverage category. The judges said, “The entry brought together […]
It’s that time of year again down in the Southern Hemisphere, the best of the best are on parade courtesy in New Zealand’s national design awards, Best. With the usual suspects notching up a handful of nominations each it’s also great to see some new smaller agencies coming through, along with, for the first time, a number of recognised names from over the ditch. With the awards beginning to develop a following overseas it would […]
Kris Sowersby founded Klim in 2005 with a humble desire to make some typefaces for the kiwis; eight years on Klim has an international following and Kris has three certificates of excellence from the Type Directors Club of New York. Kris currently lives and works out of his hometown of Wellington, New Zealand. Designers Journal were excited to catch up with him when he was last in town… Kris, you trained at Wanganui Design School, what happened next? After […]
With the deadline for the New Zealand design awards, Best, fast approaching the top shops are beginning to gather up their finest pieces of work from the last 12 months and ears are beginning to prick up around the blog-o-sphere as we wonder what and who will hit the mark this year. The Church have had a great year, not least with their work for NZSO, hope you’ve got your entry ready guys as this […]
When Marx Design was asked to create a brand/mascot that would work across multiple products in the snack food category Ping was born, the advocator of all things tasty and healthy. Ping’s first offering to tempt your ever conscious taste buds, courtesy of Marx Design is Popchips: Sea Salt, Salt & Pepper, Salt & Vinegar and Sweet Chilli and Sour Cream — take your pick! When Marx Design were tasked with the creation of the Popchips packaging […]