All posts tagged: branding

A face-to-face approach

News

Are you the type of person who walks around seeing faces in the everyday? Well if so, chances are you’re a ‘happy’ type of person and if people are happy, they are more productive at work (so the research and studies tell us). The latest offering from London based SomeOne is a brand strategy, for Personal Group, one of the UK’s leading brands in employee benefits, which focussed around ‘Work Happy’ – a mantra that neatly distills the core idea.

Ravensbourne goes elastic

Awesome agencies

Ravensbourne is a specialist creative institution which is making an international impact with ambition and forward-thinking. Transitioning from a college to a independent University status, Ravensbourne were looking to evolve their identity to reflect these new changes. So, what does a creative University look like? Well, the team at NB Studio’s took on that challenge with their take on a University Crest that goes far beyond the tradition.

Driving with wit

Awesome agencies

Driving schools are not known for their clever and well considered branding, let alone one that can successfully combine a playful take on the rules of the road and the design icon that is the British road signs. UK based Afterhours has delivered a clever and witty interpretation of the guide to driving through the abbreviation for the Latin nota bene, ‘nb’ which means ‘note well.’

Expanding what an art centre can be

Awesome agencies / News

Creating visual identities for the arts is a complexed business. Capturing the spectrum of passion and culture whilst balancing the publics perception rarely leads to a unifying vision. The trick to success seems to be in finding that happy medium of artistic expression and community engagement which thankfully Manual have managed to find. First up, who are Yerba Buena Centre for the Arts. YBCA is a new kind of art centre, whose work spans the realms of art, […]

All smiles for the Old Friends Brewery

Packaging

With the increasing popularity of Craft Ale the industry has embraced good design and given the industry some much needed freedom. Personality is still a key ingredient when it comes to both producing a distinctive ale and a successful design, so it’s not surprising that with this latest offering from the talented team at The District it has bags full.

Build brings strength and power to Nike

News

It seems so simple and obvious, but these are the hardest things to get right let alone successfully combine to form the bases of a branding system. Yet this is exactly what the team at Build have done with their latest work for Nike. Build were commissioned to work with the Nike brand team on the new look and feel for Track and Field, 2016. Seemingly inspired by the lane markings of the running track, Build have established […]

Bag of personality for startup Mucho

News

Pun-laden tone of voice, vibrant colours and a bunch of playful, dynamic logos is not instantly a great combination, but thankfully in the right hands it packs enough personality without one element over powering the other. Step in the guys from For The People and their experience in knowing when you have just the right combination. The strong and distinctive tone of voice really raises this startup web and mobile platform from just another online […]

The claws are out for Aston Villa

News

Touching an English Football teams crest is often seen as somewhat of a poisoned chalice, but this hasn’t deterred the talented folk of Someone. Even more risky is the fact that the football club in question (my beloved Aston Villa) are about to be relegated out of the lucrative English Premier League, so winning over the clubs fans had never been as important. Bravery, valour, and strength have been at the Clubs heart throughout it’s […]