All posts filed under: Branding

Apex

02/07/2024
by STY
Branding / Design / Typography

In the world of auto racing, lightweight performance wheels can make all the difference. Yet, with the surge of flimsy “fashion wheel” brands claiming to offer high-performance at competitive prices, it’s hard for true racing enthusiasts to discern real quality. Enter Apex—a company dedicated to engineering elite racing wheels that deliver unmatched performance and value. To help Apex stand out and convey their commitment to authenticity, they partnered with Gold Front, a renowned San Francisco […]

Violaine & Jeremy bring artistry to La Plage

25/06/2024
by STY
Branding / Illustrators

Paris-based illustration and graphic arts studio, Violaine & Jeremy, known for their exquisite hand-drawn illustrations and independent type foundry, have unveiled their latest project: the brand identity for La Plage at the iconic Hotel Martinez. Nestled within the legendary Croisette palace, Hotel Martinez is synonymous with luxury and elegance, making it a fitting canvas for Violaine & Jeremy’s artistic prowess.

A bold step towards education for all

12/05/2024
by STY
Branding

In a world where 80% of low-income working adults aspire to attend school but are hindered by financial constraints, Guild is making a transformative impact by collaborating with employers to offer tuition-free education, skilling, and career mobility opportunities for their workforce. New York based COLLINS revamp for Guild is more than a brand identity, it’s a bold declaration of its purpose and potential.

Turning a chapter

19/02/2024
by STY
Branding

Edit, a Manchester-based branding studio, has reimagined the identity of Hay Festival Global, a leading cultural charity, with a dynamic visual overhaul that honours its literary heritage and global impact. Founded in 1987 in Hay-on-Wye, Wales, the festival’s new logo, set at a 23.5-degree angle mirroring the Earth’s axis, symbolises its worldwide reach. This rotating emblem embodies the organisation’s diverse array of initiatives, from festivals and forums to digital platforms and educational programs, uniting them […]

Parsley a culinary adventure

11/07/2023
by STY
Branding

Setting the stage for a delightful dining journey, Parsley by Paris based Brand Brothers perfectly captures the culinary experience and makes the mouth water. Chef Geoffrey Gotfryd, a graduate of Ferrandi school, created Parsley in 2020, and for their second opening in Paris’ 2nd district, Brand Brothers was entrusted with reimagining the visual identity. The result is a meticulously designed lettering that embodies deliciousness and refinement, complemented by the raw and airy typeface, Degheest Director, […]

Third wave pioneers

24/08/2020
by STY
Awesome agencies / Branding / Packaging

It’s no secret that the coffee sector is well served with thoughtfully designed brands. Amsterdam based LOT61 Coffee Roasters pioneered the third wave of coffee back in the day, but with competition nipping their heels they were in danger of blending into the crowd. Smörgåsbord were invited to reinvigorate the brand with longevity and a baked-in ‘sense of place’. Positioning LOT61 at the intersection of Minimal/Hipster and Traditional/Established, Smörgåsbord looked towards the Amsterdam School of […]

A sustainable balance

28/07/2020
by STY
Awesome agencies / Branding

Mexican duo Menta Picante have developed a brand that captures a real sense of harmony with the environment. EcoGround is a company of investment funds focused in sustainable agriculture. The company was created to improve the lives of farmers in small communities and involve stakeholders in sustainable investments, that way everyone gets a benefit.