Gen Z has a lot to be pessimistic about – climate change, unemployment and massive debt. Faced with such insurmountable problems, it’s easy to see no cause for optimism. But while most charities spend too much time dwelling on the negative UnLtd, a not-for-profit helping youth living at risk in Australia saw an opportunity to bring optimising with positive change. With this focus of making a “product with purpose”, UnLtd worked with Sydney and Melbourne-based design […]
Blending has become the way we most of society consuming their five a day. It seems you just throw everything in and and the tough blades breaks everything down to extract the maximum nutrition from the food. In a way Miklós Kiss has done the same thing. He’s taken all the elements and blended them together to create a simple but nourishing outcome.
Keeping a keen eye on its surrounds, A Friend of Mine have lovingly crafted a honest and raw identity which draws on its surrounding history. Embla is Christian McCabe’s (of The Town Mouse) new low-key wine bar / restaurant based in Melbourne’s inner city. A Friend of Mine crafted a down-to-earth brand identity, centred around a custom typeface based on neighbouring hand painted vintage signage to reference it’s contextual surrounds, alongside a textured torn paper collage to […]
Overshadowed by the companies that hound you simply after that lucrative recruitment fee, making recruitment feel like it has a ‘equal’ place with the industry is a real challenge. UK agency Forth took on that challenge and delivered a creative brand campaign that would illustrate the unique working relationship they have with their network, knowing that it’s no longer enough to say what you do, you have to prove what you say.
In a world increasingly obsessed with image, the pressure on ones appearance has never been greater. First impressions seem to count for everything so it’s no wonder if someone suffers from skin problems their confidence will take a downward turn. D.Thomas is a London-based, leading UK a skincare brand specialising in problem skin. The work of the clinic can alleviate and cure many skin issues from acne to pigmentation. Non invasive, the treatments centre around a series […]
When a product is all about the visual, your brand needs to be on point when it comes to its visual language and tone of voice. From cave drawings to mobile videos, human nature’s primal instinct has always been to share life experiences through visual storytelling. With this ideas at its core Moving Brands has created an identity that exemplify jovially, life’s common occurrences and occasions in a very loud marketplace.
As designers we love to find those delightful moments where the play between positive and negative reveals a real gem. Well, TheSumOf has done just that with their latest identity work for Street + Garden. As street furniture specialists Street + Garden marked their twenty fifth anniversary the decision was made to re-evaluate their brand in order to celebrate past achievements and be better positioned for future success.