All posts tagged: branding

Apex

02/07/2024
by STY
Branding / Design / Typography

In the world of auto racing, lightweight performance wheels can make all the difference. Yet, with the surge of flimsy “fashion wheel” brands claiming to offer high-performance at competitive prices, it’s hard for true racing enthusiasts to discern real quality. Enter Apex—a company dedicated to engineering elite racing wheels that deliver unmatched performance and value. To help Apex stand out and convey their commitment to authenticity, they partnered with Gold Front, a renowned San Francisco […]

Violaine & Jeremy bring artistry to La Plage

25/06/2024
by STY
Branding / Illustrators

Paris-based illustration and graphic arts studio, Violaine & Jeremy, known for their exquisite hand-drawn illustrations and independent type foundry, have unveiled their latest project: the brand identity for La Plage at the iconic Hotel Martinez. Nestled within the legendary Croisette palace, Hotel Martinez is synonymous with luxury and elegance, making it a fitting canvas for Violaine & Jeremy’s artistic prowess.

A bold step towards education for all

12/05/2024
by STY
Branding

In a world where 80% of low-income working adults aspire to attend school but are hindered by financial constraints, Guild is making a transformative impact by collaborating with employers to offer tuition-free education, skilling, and career mobility opportunities for their workforce. New York based COLLINS revamp for Guild is more than a brand identity, it’s a bold declaration of its purpose and potential.

Turning a chapter

19/02/2024
by STY
Branding

Edit, a Manchester-based branding studio, has reimagined the identity of Hay Festival Global, a leading cultural charity, with a dynamic visual overhaul that honours its literary heritage and global impact. Founded in 1987 in Hay-on-Wye, Wales, the festival’s new logo, set at a 23.5-degree angle mirroring the Earth’s axis, symbolises its worldwide reach. This rotating emblem embodies the organisation’s diverse array of initiatives, from festivals and forums to digital platforms and educational programs, uniting them […]

Parsley a culinary adventure

11/07/2023
by STY
Branding

Setting the stage for a delightful dining journey, Parsley by Paris based Brand Brothers perfectly captures the culinary experience and makes the mouth water. Chef Geoffrey Gotfryd, a graduate of Ferrandi school, created Parsley in 2020, and for their second opening in Paris’ 2nd district, Brand Brothers was entrusted with reimagining the visual identity. The result is a meticulously designed lettering that embodies deliciousness and refinement, complemented by the raw and airy typeface, Degheest Director, […]

Made in America

15/05/2023
by STY
Awesome agencies

Made Index is a visual directory featuring a growing selection of American-made goods. Users can search, sort, or browse through 300+ sites and submit their favourite brands to help grow the list. Brooklyn-based design studio Cold Cuts are behind the concept and design of this venture.

Tea that saves lives

13/08/2021
by STY
Awesome agencies

Gen Z has a lot to be pessimistic about – climate change, unemployment and massive debt. Faced with such insurmountable problems, it’s easy to see no cause for optimism. But while most charities spend too much time dwelling on the negative UnLtd, a not-for-profit helping youth living at risk in Australia saw an opportunity to bring optimising with positive change. With this focus of making a “product with purpose”, UnLtd worked with Sydney and Melbourne-based design […]