Candia based Super Studio has whipped up something truly special for Rose Bakery, a charming little spot tucked away in the village of Sainte-Flore. Inspired by the bakery’s name and its deep ties to local land and tradition, they’ve crafted a brand identity that feels as lovingly made as the bread itself. At the heart of the logo is a compass rose, built from simple shapes that nod to the scoring marks made in dough—an elegant symbol of craftsmanship and direction.
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Maple’s had a bit of a glow-up. The granite-clad beast on Tottenham Court Road, originally dreamed up by Richard Seifert back in the 70s, has just been reimagined by BOB Design and architect pals Gibson Thornley. The building still owns the block, but now it’s doing it with a bit more swagger, thanks to a shiny new identity and a wayfinding system that actually makes finding your way around fun.
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For the launch of R.A.D® ONE V2, London based agency Fluoro has whipped up a wild, retro-futuristic world where the magic happens—a factory in the sky that’s equal parts surf shack, Willy Wonka’s chocolate factory, and a nineties rave. Think pastel skies, trainers floating above the ocean, and a Pink Floyd-inspired soundtrack humming in the background. It’s weird, wonderful, and exactly what R.A.D fans live for.
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Tameko, a new Danish textile brand, came to DutchScot with a vision: a minimalistic, stylish identity that matched the elegance of their fabrics for tables, beds, and homes. The challenge? To create something that felt simple, yet packed with character. So, DutchScot rolled up their sleeves and got to work.
Inspired by typewriter art (yes, the old-school kind), DutchScot crafted a typographic identity that’s more than just pretty letters. These “textiles” twist, wrap, fold, and tumble, mimicking the soft, tactile qualities of real fabric. It’s not just a logo; it’s a playful, living element that brings the brand to life.
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In the world of auto racing, lightweight performance wheels can make all the difference. Yet, with the surge of flimsy “fashion wheel” brands claiming to offer high-performance at competitive prices, it’s hard for true racing enthusiasts to discern real quality.
Enter Apex—a company dedicated to engineering elite racing wheels that deliver unmatched performance and value. To help Apex stand out and convey their commitment to authenticity, they partnered with Gold Front, a renowned San Francisco design agency known for helping pioneering companies carve out new market categories.
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Paris-based illustration and graphic arts studio, Violaine & Jeremy, known for their exquisite hand-drawn illustrations and independent type foundry, have unveiled their latest project: the brand identity for La Plage at the iconic Hotel Martinez.
Nestled within the legendary Croisette palace, Hotel Martinez is synonymous with luxury and elegance, making it a fitting canvas for Violaine & Jeremy’s artistic prowess.
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In a world where 80% of low-income working adults aspire to attend school but are hindered by financial constraints, Guild is making a transformative impact by collaborating with employers to offer tuition-free education, skilling, and career mobility opportunities for their workforce.
New York based COLLINS revamp for Guild is more than a brand identity, it’s a bold declaration of its purpose and potential.
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Edit, a Manchester-based branding studio, has reimagined the identity of Hay Festival Global, a leading cultural charity, with a dynamic visual overhaul that honours its literary heritage and global impact.
Founded in 1987 in Hay-on-Wye, Wales, the festival’s new logo, set at a 23.5-degree angle mirroring the Earth’s axis, symbolises its worldwide reach. This rotating emblem embodies the organisation’s diverse array of initiatives, from festivals and forums to digital platforms and educational programs, uniting them under a cohesive brand identity..
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