Living brands are an area that really interests me. Thinking about the extra dimension allows for new life to be breathed into simple geometric shapes and conjures up combinations that might seem slightly awkward but somehow make for distinctive marks. It’s the space between where the real magic happens. The idea that a company’s traditional logo or brand mark is now simply a snapshot of a moment as it continues its transitions between states.
Blending has become the way we most of society consuming their five a day. It seems you just throw everything in and and the tough blades breaks everything down to extract the maximum nutrition from the food. In a way Miklós Kiss has done the same thing. He’s taken all the elements and blended them together to create a simple but nourishing outcome.
Living identities start as a grand vision, but all to often stops at a simple animation. Australian Design Radio’s new mark goes beyond that first stage and truely breaths as a digital living mark. Australian Design Radio (ADR) is a podcast based in Sydney, Australia that aims to provide the global creative community with conversations and commentary on Australian Design. Eighteen months and over thirty episodes after launching, the team decided a complete overhaul of the brand was in […]
Like many not-for-profits, animal shelters focus too much on worthiness and pity, as a way to connect with people to encourage adoption and donations. For the People have taken the perspective of how can we give the animals the best possible chance of finding a new home. By elevated each one to celebrity status – complete with glamorous photos they have managed to capture their true quirks and personality.
Interbrand Sydney have just release a little gem of a project completed a few years back. Attila Yilmaz was just a guy following his passion for food. After traveling around Mexico, Attila discovered authentic ways to cook Mexican food and decided to mix his passion together with a hints of inspiration from his father and his Turkish roots to create Al Carbon. Meaning ‘over charcoal’, Al Carbon was part of the City of Sydney’s licensed […]
Anyone who knows New Zealand, knows Mad Butcher is a kiwi institution; the local butcher that expanded to become everyone’s local butcher. With this in mind it came as a surprise to see that the icon of the meat world had taken a leap of faith and decided it was time to update it’s branding – a much needed exercise. The brand update was a collaboration between designers Peter Radich & Mike O’Sullivan, with the […]
For a company all about finessing those details and seeking out that little extra to inject into their craft, Moving Brand has done the complete opposite. By that I mean instead of adding extra elements or complicated pathways they have subtracted in order to create a delicious set of letter forms and in most case simple marks that combine for the Blank identity. Blank Digital are a New York-based boutique retouching and digital capture company. […]
Marx Design have been up to their old tricks again, this time with friends Running with Scissors on board for the ride. In their own words I’ll let them tell you the story of a man named Fred… When Whitlock’s first started, over 100 years ago, Fred was the brand, and sometime in the last century he disappeared from the label. He was a real man, beard down to his chest (before it was fashionably […]