It’s no secret that the coffee sector is well served with thoughtfully designed brands. Amsterdam based LOT61 Coffee Roasters pioneered the third wave of coffee back in the day, but with competition nipping their heels they were in danger of blending into the crowd. Smörgåsbord were invited to reinvigorate the brand with longevity and a baked-in ‘sense of place’. Positioning LOT61 at the intersection of Minimal/Hipster and Traditional/Established, Smörgåsbord looked towards the Amsterdam School of […]
Mexican duo Menta Picante have developed a brand that captures a real sense of harmony with the environment. EcoGround is a company of investment funds focused in sustainable agriculture. The company was created to improve the lives of farmers in small communities and involve stakeholders in sustainable investments, that way everyone gets a benefit.
Living brands are an area that really interests me. Thinking about the extra dimension allows for new life to be breathed into simple geometric shapes and conjures up combinations that might seem slightly awkward but somehow make for distinctive marks. It’s the space between where the real magic happens. The idea that a company’s traditional logo or brand mark is now simply a snapshot of a moment as it continues its transitions between states.
More and more we see the importance of how brands communicate with their audience. In particular the character and tone in the words they say and increasing as important, how we the audience expect them to sound. Possible the most authentic social platform ouTube is defined by its raw, filter free content. The challenge though is to engage with their content creators so they feel part of the brand, but also to reach out to the […]
Living identities start as a grand vision, but all to often stops at a simple animation. Australian Design Radio’s new mark goes beyond that first stage and truely breaths as a digital living mark. Australian Design Radio (ADR) is a podcast based in Sydney, Australia that aims to provide the global creative community with conversations and commentary on Australian Design. Eighteen months and over thirty episodes after launching, the team decided a complete overhaul of the brand was in […]