All posts tagged: brand

A Brand in a Day

News

Interbrand Sydney have just release a little gem of a project completed a few years back. Attila Yilmaz was just a guy following his passion for food. After traveling around Mexico, Attila discovered authentic ways to cook Mexican food and decided to mix his passion together with a hints of inspiration from his father and his Turkish roots to create Al Carbon. Meaning ‘over charcoal’, Al Carbon was part of the City of Sydney’s licensed […]

Conversion Conversation

News

London studio The Allotment have launched a transformational brand for Currencies Direct, a £1.1bn business dealing for the past 17 years in the world of foreign exchange and international payments for both individuals moving overseas and for businesses buying and selling abroad. The Allotment articulated a new vision, mission and a set of values which succinctly captured the unique personality of the business. Direct, human, simple, and driven became the mandate for the new brand. This led […]

Subtracting to reveal more

News

For a company all about finessing those details and seeking out that little extra to inject into their craft, Moving Brand has done the complete opposite. By that I mean instead of adding extra elements or complicated pathways they have subtracted in order to create a delicious set of letter forms and in most case simple marks that combine for the Blank identity. Blank Digital are a New York-based boutique retouching and digital capture company. […]

Zebra changes the stripes

News

Barringtons is a Perth-based firm of chartered accountants, operating for over 20 years and renowned for their entrepreneurial and progressive approach to dealing with their clients’ business. Unfortunately their original corporate identity didn’t fully match their thinking so, Designers Journal favourites, Zebra were engaged to provide an update. Says CD Martin Maher; “We started by developing a new symbol, a hexagon that forms the shape of an open box. This symbol is made up of inter-connecting […]

TDC at the double

News

Two delicious new projects from the The Design Conspiracy; Majdan Rocks and Fitzgerald’s Clothiers… First up is the identity for a new jewellery designer, Majdan Rocks. In developing the visual identity, TDC took inspiration from the shapes of the the products designs as well as iconic shapes of an array of jewels, but it was the diamond form that stood out. Say TDC “The final mark we created was simple and bold with a bit of an edge.” A […]

Team Karoshi make it onto the big screen

News

There’s fewer things in this life we take more satisfaction from than a good ol’ simple and smart identity solution. That’s right. Breath it in. Yeh. Tasty. Unlikely to be privy to that, but happy to oblige us regardless are London swashbucklers of swish Karoshi. They’ve filled our little lungs with this little trinket of an identity for independent producer of things for your tele box Newscope Films – a company who are “Innovative and advocates for […]

Simplicity is luxury – Moving Brands flies high

News

It seems to be a bit of a thing of late to rebrand an airlines. Over the past few months we’ve seen Someone help launch South African airline FastJet and American Airlines go through a mass overall courtesy of Futurebrand. Nestled amongst all that is a brand launch for an affordable new face in the private jet travel planning on changing the game when it comes to the epitome of luxury travel… introducing Blackjet. Built […]

More pictograms than you can shake a javelin at

News

It’s been suspiciously quiet on the SomeOne front so far this year after a flurry of big launches at the back end of last year. But concern yourself no more brand fans, they’re back with a bang and an explosive new identity for British Athletics. Seizing on possibly the highest profile UK Athletics has enjoyed in many a year, what with those few weeks that happened in the summer and that, they identified a need to […]