TDC at the double


Two delicious new projects from the The Design ConspiracyMajdan Rocks and Fitzgerald’s Clothiers

First up is the identity for a new jewellery designer, Majdan Rocks. In developing the visual identity, TDC took inspiration from the shapes of the the products designs as well as iconic shapes of an array of jewels, but it was the diamond form that stood out. Say TDC “The final mark we created was simple and bold with a bit of an edge.”

A motif derived from the mark works as a distinguishing visual, bringing sophistication to the brand coupled with the ‘Elegant and Edgy’ illustrated strap line from the skilled hand of Lord Dunsby (Steve Millington). Bling bling.

Second to the oche is finery for Fitzgerald’s Clothiers – classic mid century style menswear, think Ivy League. “Having researched the era for the right look and feel, we created a ‘signature’ style logo reminiscent of that era and incorporated crossing tails under a shield, a nod to the monkeys featured in the Fitzgerald family crest. Secondary text is set in univers ultra condensed creating a strong contrast to the logo.”

A photoshoot with photographer Lee Grubb, set in the legendary Salisbury pub on London’s St Martins Lane created the ideal setting. The heritage feel spreads entirely across the brand, from embroidered shirt labels to postal packaging to website and more. Each item is delivered in a brown postage bag, rubber stamped with the logo and sealed with branded tape. Sharp.

Love time lovers, first time posters of The Design Conspiracy’s tailorings. Check them out here.

Tw. @tdconspiracy

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