Nicknack {Adelaide}

Awesome agencies / LWC

Here on Cloud 9 we love the not-so-large fish, especially when we see them swimming briskly past the so called big boys with a confident fishy smile on their chirpy faces. Meet Nicknack, who operate from Australian waters, Adelaide to be more specific (you remember Parallax right – go Adelaide!) They talked to us about how, in such a culturally changing, new and emerging world, the playing field is levelling; smaller players are now stealing the first-mover advantage and upstaging their more established and typically better-resourced competitors.

The secret, say Nicknack, is to attract audiences at the newer touch points to which they’ve migrated with more engaging content. Very well put. Now into their 15th year, they’re clearly doing something very right…