Creating visual identities for the arts is a complexed business. Capturing the spectrum of passion and culture whilst balancing the publics perception rarely leads to a unifying vision. The trick to success seems to be in finding that happy medium of artistic expression and community engagement which thankfully Manual have managed to find.
First up, who are Yerba Buena Centre for the Arts. YBCA is a new kind of art centre, whose work spans the realms of art, civic engagement and public life, much of the San Francisco community knew them only as a venue or host for performances and events.
