How do you encourage people to go to the Pharmacy before heading to A&E? Take out A&E… Simple!
Manchester City Council’s in-house design department is anything but. With a mantra of ‘we’re in-house but not out of touch’ M-Four existing as an exciting future thinking agency that area delivering some truly awesome pieces of communication.
Balancing a simple idea like this one is no mean feet. Finding the right tone of voice that will both translate the message without offending the general public is highly impressive, let alone getting it past the members of a city council.