Published by Phaidon in July 2004, any fan of Pentagram will consider this essential shelf fodder. A provoking introspective outlining the structure and principles of the bureau, the release is the first survey of Pentagram published since 1999, and the first book to include noteworthy partners Lisa Strausfeld (since departed onto pastures new) and DJ Stout et al. Profile is a unique collection of essays on Pentagram’s partners by authors, critics and a handful of well-known cultural and editorial figures.
“The strength of the relationships at Pentagram is such that the Partners are remarkably direct with one another. None of the usual subterfuge endemic to conventional institutional culture is necessary. They are not afraid to grow by fight, according to Scher. What Williams calls a well-armoured ego is prerequisite Pentagram gear, and wit, the weapon of choice.”
The essays contained within are insightful investigations into the personalities, thought, processes, careers and work of the Partners. Delightfully illustrated with a mixture of examples of both famous and not so famous projects with some fantastic reportage behind the scenes photography, the essays not only shed light on nineteen individual talents but provide a comprehensive insight and overview of Pentagram. Profile provides a first class balance between portfolio and the thinking that make Pentagram the outstanding company that they are.