A sustainable balance

Awesome agencies / Branding

Mexican duo Menta Picante have developed a brand that captures a real sense of harmony with the environment.

EcoGround is a company of investment funds focused in sustainable agriculture. The company was created to improve the lives of farmers in small communities and involve stakeholders in sustainable investments, that way everyone gets a benefit.

The concept behind the identity was the balance of teamwork between the stakeholders, the farmers, and EcoGround. With this in mind, Menta Picante created a series of beautiful organic shapes that fit together to assemble and make a high structure. A soft colour palette illustrates the different roles involved in taking a sprout to a grown plant that gives its produce.

From the textual tones in the detailed shading of the shapes to the sharp angles of the logotype, all the elements have really come together to create a sense of total sustainable harmony.