Elegance with an edge

Awesome agencies / Branding / Packaging

In an already saturated market how does a new CBD product stand out from the crowd? Engage NB Studio and Michael Wolff that’s how.

Alexandra Dunhill first came across CBD in 2017 when visiting her son in the States. She quickly recognised that very few CBD products seemed to be aimed at women, and decided to pioneer a new brand for the luxury health and beauty market.

With the ideas of CBD for women by women, Alexandra partnered with NB to create a unique name and visual identity that would resonate in the saturated marketplace. And thus, Lady A was created.

Becoming the centrepiece for all the products, a strong and simple logotype was developed. Bespoke marble patterns were created to capture the nature of the CBD oil and help illustrate the various flavours from Mint Choc to Blood Orange.