Author: STY

Bag of personality for startup Mucho

News

Pun-laden tone of voice, vibrant colours and a bunch of playful, dynamic logos is not instantly a great combination, but thankfully in the right hands it packs enough personality without one element over powering the other. Step in the guys from For The People and their experience in knowing when you have just the right combination. The strong and distinctive tone of voice really raises this startup web and mobile platform from just another online […]

The claws are out for Aston Villa

News

Touching an English Football teams crest is often seen as somewhat of a poisoned chalice, but this hasn’t deterred the talented folk of Someone. Even more risky is the fact that the football club in question (my beloved Aston Villa) are about to be relegated out of the lucrative English Premier League, so winning over the clubs fans had never been as important. Bravery, valour, and strength have been at the Clubs heart throughout it’s […]

Christopher Doyle & Co play with therapy

Awesome agencies

Therapy used to be thought of some what of a dirty word, talked about in whispers and in secret. Gone are the days and in with a bold typographical dance that aims to reflect the various emotional ‘mind’ states. The use of humor and happy faces within logos seems to be a bit of a slow trend starting to spread, but that said, the simple use and playfulness of the single letter forms is a […]

Bond takes it’s coffee black and white

Awesome agencies / News

When you see something so simple, you think how have I not seen this before and more importantly, why didn’t I come up with it. Helsinki’s finest Bond have a knack of producing stunningly simple executions that are anything but and with Coffee & Co. they’ve done it again. Based around a monochromatic colour palette, the stark contrast between the colours allows the hand writing typography to dance across the page and balance out the […]

Bold {Stockholm, Sweden}

Awesome agencies

Bold by name, bold by nature. This hub of solid creative thinking and blended disciplines spans all three Nordic capitals. Bold was founded in 2011 by creative director Oskar Lübeck and CEO Carl-Fredrik af Sandeberg together with one of Scandinavia’s leading advertising agencies, Åkestam Holst, and after only three years Bold was crowned the best design agency in Sweden.

Someone welcomes Uni students with radical look

News

My memories of heading off to University are ones of survival, of a cold, damp shared house with leaking taps and windows painted shut. Those days are truly gone and with this new era comes a rebrand that speaks of sophistication through the eyes of young professional reflecting their lifestyle and attitudes. Spearheading this fresh approach is UK based company Hello Student, who design, build and manage homes for students. Their mission is to make […]

The motion behind the Sydney Opera House rebrand

News

There’s no doubt that Jørn Utzon’s distinct forms created an architectural icon that is the Sydney Opera House, so it is little wonder that the new SOH branding pays homage to its very surroundings. More interestingly the guys at Interbrand Sydney and Collider have dug deep and delivered an identity system that feels like it reveals the inner working of the building from how it was physically constructed to celebrating those forms you pass everyday […]

Rustic illustrations inspire Mucca

News

Driven by a rich, rustic illustrative style the farm-to-table restaurant Agricola branding speaks of artisan ways and love of the finest produce. Mucca has taken care to step away from the trending cliches which have flooded the hospitality sector thanks to the love of the ‘markers’ out there packaged delightfully for the ‘hipster’ foodies. The typography is distinctive with both a foot in the past, acknowledging the values of the restaurant but by still maintaining […]