Gin is shaking off its reputation as a grandma’s drink and the result in a surge of artisan distilleries blending distinctive flavours in every corner of the globe. So when the Allotment were approach to help develop a new craft gin brand they knew they had to do something different, after all, people don’t buy brands they buy into the story behind brands.
Blending has become the way we most of society consuming their five a day. It seems you just throw everything in and and the tough blades breaks everything down to extract the maximum nutrition from the food. In a way Miklós Kiss has done the same thing. He’s taken all the elements and blended them together to create a simple but nourishing outcome.
Bold by name, bold by nature. This hub of solid creative thinking and blended disciplines spans all three Nordic capitals. Bold was founded in 2011 by creative director Oskar Lübeck and CEO Carl-Fredrik af Sandeberg together with one of Scandinavia’s leading advertising agencies, Åkestam Holst, and after only three years Bold was crowned the best design agency in Sweden.
Croissant inspired rockets, subtle usage of glitter and packaging designed with ‘hyperdrive’ ventilation slots — what’s not to like about this project! Melbourne studio A Friend of Mine (AFOM) must of had a ridiculous amount of pleasure working on the branding for Lune Croissanterie. I wonder how much ‘taste testing’ went into the research of this project?!
Although based in Auckland, New Zealand, Marx Design like to get exotic when it comes to their packaging work. And it seems 2014 is no different as they have clearly been up to their old creative tricks again, this time dipping their toes into Sri Lankan waters of the coconut variety. Creative Director, Ryan Marx explains: “We were asked to create a new Coconut Collective brand that would work across a range of coconut-based products including […]
Christmas. Ah Christmas. By my way of reckoning, creatives either fear or love the challenge of reinventing their tiny festive corner with something that surprises. Or, another way of looking at it is time to breathe a sigh of relief, another year over, having been spent being impossibly cool and serious. Christmas provides an opportunity to go wild. Exeter studio Believe in wanted to send a suitably festive thank you to valued clients, friends and […]
Marx Design have been up to their old tricks again, this time with friends Running with Scissors on board for the ride. In their own words I’ll let them tell you the story of a man named Fred… When Whitlock’s first started, over 100 years ago, Fred was the brand, and sometime in the last century he disappeared from the label. He was a real man, beard down to his chest (before it was fashionably […]
Awards season reached fever pitch down in the Southern Hemisphere last week with the winners of New Zealand’s national design awards, Best, being revealed. A night of revelry ensued where a handful of shiny gold awards were sprinkled over the graphics category along with one top purple pin prize, awarded to Special Group for their work on Karma Cola, the all round good egg in the beverage category. The judges said, “The entry brought together […]