#1d4d

News
one day for design

13th April 2011 was a exciting day in the twittersphere. It was a One Day For Design — an open, global dialogue on the meaning and future of design, and on the meaning and future of professional associations in our field. Organised by AIGA, the ‘event’ drew over 30,000 tweets from nearly 3,900 Twitterers. More than 650 hashtags were tweeted and at one point #1d4d ranked as the number-four trending hashtag on Twitter in the United States.

Below we’ve listed some of our favourite #1d4d tweets…
espiekermann
; designers take things apart, evaluate them & put them back together, in a different order. that is how we understand product & process #1D4D

pentagramdesign; “I tell my clients that it’s impossible to redesign anything without upsetting somebody.” David Hillman @pentagramdesign #1D4D

Signalnoise; There are those who talk about creating, and those who create. #1D4D

stuwdesigner: Wolff Olins told me that artworkers where payed more than designers because they ‘don’t enjoy what they do’ #1D4D

Signalnoise There are those who talk about creating, and those who create. #1D4D

pentagramdesign: “If you can’t find a solution, you haven’t found the problem.” John McConnell #1D4D #dag http://bit.ly/edpgXG

DavidAirey: “The best identities advance a brand.”

EldenCreative; Design is an investment, not an expense. #1D4D

migs212; “Color does not add a pleasant quality to design – it reinforces it”, Pierre Bonnard #1D4D

gelatobaby Designers create products that democratize writing; that connect people to this content & curate it.The clever monetize it #1d4d

bogusky in order to design, I first must understand. Only when I “get it”, I can I solve it. That’s goes for any problem/business #1D4D

eyesofjeremy very very true because as soon as someone knows your a graphic designer, they are like can you do this for me #1D4D

Did you participate? Was it worthwhile? Please add your comments below and you can read more here: One Day For Design

Form {London}

Awesome agencies
form

Form, London, were founded by Paul West and Paula Benson. They are driven by a philosophy I’ve always liked; not simply pumping out a conveyer belt of ‘eye candy’, but ensuring their work is beautiful, seductive and impactful.

FormFormFormFormForm

 

New doodle for Elmwood

News
Elmwood

2011 Elmwood, self-proclaimed, ’The World’s most effective brand design consultancy’ have updated their brand identity. Their identity has been given a new lease of life by Typographer Rob Clarke and renowned designer/illustrator Peter Horridge.

Check out this film produced by weareseventeen for the brand launch.

new elmwood logo

 

Previous logo

previous elmwood logo

 

Design Matters: Logos

Bookshelf

Compiled by Minneapolis branding consultancy Capsule, Design Matters: Logos explores the theory, processes and methods necessary to create stand out work that resonates in an increasingly competitive marketplace.

“Essentially, make it meaning something. Even if the client’s line of business is completely uninspiring, find the meaning behind the service or the product. Meanng manifests everywhere…”

Part of the The Design Matters 101 series (which also emcompasses Brochures, Portfolios and Packaging) Logos takes an in-depth approach allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart.

“During the briefing, establish the brand values. This is made up of the brand promise, archetypes, attributes, personality, and other brand fundamentals. Brand values serve as the foundation for consequent metaphor development and should be used as a barometer throughout the process.”

This book focuses on creating logos, highlighting executions of beautiful and well-crafted examples, that breaks down the fundamentals expanding in case studies including (RED), Red Wing, John Deere, LSO and Royal Tropical Institute amongst others. Sections are broken down into headings – Introduction; Planning; Creating; Implementing; Case Studies; and Logo Gallery. A solid resource and well worth studying.

Buy it.

Design MattersDesign MattersDesign MattersDesign MattersDesign MattersDesign MattersDesign Matters