Gin is shaking off its reputation as a grandma’s drink and the result in a surge of artisan distilleries blending distinctive flavours in every corner of the globe. So when the Allotment were approach to help develop a new craft gin brand they knew they had to do something different, after all, people don’t buy brands they buy into the story behind brands.
When a product is all about the visual, your brand needs to be on point when it comes to its visual language and tone of voice. From cave drawings to mobile videos, human nature’s primal instinct has always been to share life experiences through visual storytelling. With this ideas at its core Moving Brands has created an identity that exemplify jovially, life’s common occurrences and occasions in a very loud marketplace.