The Allotment plays with plastic for Lucite International


The brief — instill a renewed sense of purpose, pride and empowerment across the business.

Never an easy project to undertake and one that often works well internal but never translates well outside of those in the know. That said, the team at Allotment has managed to bring the project to life and also create a visual landscape that shines new light on the organisation.

The answer — simple shapes and effective storytelling. These shapes would act as the catalyst for the stories behind their amazing applications and innovations that shape their world, business and future.
This internal engagement campaign, was translated into six languages, included the launch of a series of posters for use across 35 global manufacturing sites, an introductory animation, a boxed cascade pack for employee workshops which includes a game to encourage involvement and team working and a new intranet site.