SomeOne have been at it again – another glorious piece of destination branding – hot on the heels of giving Victoria the once over. Introducing, the SomeOne ensemble’s take on 10 Hammersmith Grove, a spanking new state-of-the-art building in the eponymous district, boasting a wondrous assemblage of impressive features; rooftop gardens to roaring open fire in the reception and public realm areas. Tasty.
Quick bit of background; Hammersmith is within easy reach of Heathrow / the West End, highly sought after and mixed with a sprinkling of blue chip co’s of the ilk of CocaCola et al. 10HG heralds the first of two top-notch developments offering 275k sq ft of space, delivering a none-too-shabby 109k+ sq ft of modern, high quality offices coupled with two restaurant units and significant new public realm.
Says SomeOne founder Simon Manchipp; “Attention to detail lies at the heart of our brand work and the design of the building to create a working environment that works for its occupiers: generous public realm; three roof terraces; an open fire; a cohesive visual BrandWorld connecting a bright and breezy new office environment.”
The brochure, created by Shaun Turnbull at SomeOne, features a scanimation cover where the number 10 not only animates, but cycles through a spectrum of colours as the brochure is removed from a clear plastic sleeve. But the fulcrum of the graphic language is a distinct and bespoke headline typeface — designed by SomeOne designer Karl Randall — which mirrors the lines found in the building’s exterior. A theme which is extended through a series of patterned applications that will be echoed throughout the building itself.