Mexican duo Menta Picante have developed a brand that captures a real sense of harmony with the environment. EcoGround is a company of investment funds focused in sustainable agriculture. The company was created to improve the lives of farmers in small communities and involve stakeholders in sustainable investments, that way everyone gets a benefit.
Gin is shaking off its reputation as a grandma’s drink and the result in a surge of artisan distilleries blending distinctive flavours in every corner of the globe. So when the Allotment were approach to help develop a new craft gin brand they knew they had to do something different, after all, people don’t buy brands they buy into the story behind brands.
Studio Build have teamed up once again with furniture and homewares designer/maker Matt Kelly to develop a simple identity system for their new affordable, self-assembly range. Plaey Workshop are best known for creating beautiful bespoke commissions for art galleries, interiors and independent shops. Plaey initially worked with Studio Build’s to create a ‘simple, playful & modular’ personal identity.
Living brands are an area that really interests me. Thinking about the extra dimension allows for new life to be breathed into simple geometric shapes and conjures up combinations that might seem slightly awkward but somehow make for distinctive marks. It’s the space between where the real magic happens. The idea that a company’s traditional logo or brand mark is now simply a snapshot of a moment as it continues its transitions between states.
More and more we see the importance of how brands communicate with their audience. In particular the character and tone in the words they say and increasing as important, how we the audience expect them to sound. Possible the most authentic social platform ouTube is defined by its raw, filter free content. The challenge though is to engage with their content creators so they feel part of the brand, but also to reach out to the […]
Agency brands tend to be very much a safe, blank canvas and to be honest uninspiring. They go for something minimal, non-offensive with the idea that the client work should be the real hero with the agency quietly supporting in the backdrop. So when typical agency refresh appears it’s not really something to take much interest in. However, Saffron are no ordinary agency.