So last week we brought you the news of Nicknack’s recent success at the 2013 Rebrand 100 Awards, well we may have been keeping something from you… they only did the double! Take a look at the second project of Nicknacks to pick up a gong, this was the challenge they faced:
“With a steady decline in the number of families with Lutheran backgrounds the Lutheran Laypeople’s League brand was suffering from a lack of awareness and relevance especially in Lutheran schools. Nicknack recommended a number of strategic and design changes to make the brand more engaging, relevant and noticeable to its audiences. Foremost among these changes was shortening the name to its acronym (LLL), which formed the basis of the new corporate identity. A new, audience-specific approach to messaging was developed that engaged them using different colours, typography styles and messaging. A new suite of collateral material was developed while the website was redesigned to reflect the refreshed corporate identity”.