Living brands are an area that really interests me. Thinking about the extra dimension allows for new life to be breathed into simple geometric shapes and conjures up combinations that might seem slightly awkward but somehow make for distinctive marks. It’s the space between where the real magic happens. The idea that a company’s traditional logo or brand mark is now simply a snapshot of a moment as it continues its transitions between states.
UK’s Sawdust has crafted a new word mark that aims to shape your perspective. Online publisher Buzzworthy provides selected curators the freedom to write within their areas of interest. By doing so they aim to turn the attention back to the talented writers and the varying interest that shape their points of view. Sawdust’s use of subtle directional arrows creates intrigue as well as elevating the idea of simple wayfinding.
Ravensbourne is a specialist creative institution which is making an international impact with ambition and forward-thinking. Transitioning from a college to a independent University status, Ravensbourne were looking to evolve their identity to reflect these new changes. So, what does a creative University look like? Well, the team at NB Studio’s took on that challenge with their take on a University Crest that goes far beyond the tradition.
With the increasing popularity of Craft Ale the industry has embraced good design and given the industry some much needed freedom. Personality is still a key ingredient when it comes to both producing a distinctive ale and a successful design, so it’s not surprising that with this latest offering from the talented team at The District it has bags full.
So you know that bit in Jerry Mcguire when Renee Zelwegger says to Tom Cruise ‘you had me at hello’ … well the moment I saw that someone at THIS IS Studio drink Malvern Water (bottled from my hometown) I was sold! It’s kinda the same. As for the work… well where do you start? THIS IS Studio appear to be able to turn their hand to just about anything, from crafting a mark to knitting […]