More and more we see the importance of how brands communicate with their audience. In particular the character and tone in the words they say and increasing as important, how we the audience expect them to sound. Possible the most authentic social platform ouTube is defined by its raw, filter free content. The challenge though is to engage with their content creators so they feel part of the brand, but also to reach out to the […]
How do you solve the age old question, whilst eating ice cream we gain weight faster than we can put on the next episode on Netflix? Simple. You find an innovated factory and declare a war on sugar without compromising on the taste. Swedish agency Snask are an agency who likes to do things with a twist and this latest offering is just that. Striving to challenge the industry by doing things differently, Snask worship unconventional ideas, charming smiles and real […]
Keeping a keen eye on its surrounds, A Friend of Mine have lovingly crafted a honest and raw identity which draws on its surrounding history. Embla is Christian McCabe’s (of The Town Mouse) new low-key wine bar / restaurant based in Melbourne’s inner city. A Friend of Mine crafted a down-to-earth brand identity, centred around a custom typeface based on neighbouring hand painted vintage signage to reference it’s contextual surrounds, alongside a textured torn paper collage to […]
UK’s Sawdust has crafted a new word mark that aims to shape your perspective. Online publisher Buzzworthy provides selected curators the freedom to write within their areas of interest. By doing so they aim to turn the attention back to the talented writers and the varying interest that shape their points of view. Sawdust’s use of subtle directional arrows creates intrigue as well as elevating the idea of simple wayfinding.
Going beyond just some campaign visuals for the latest product range, ManvsMachine have delved deep to developed a progressive brand collaboration which is pushing the performance and innovation of the brand itself. I don’t often use these words, but truly stunning exploration work by the outstanding team at ManvsMachine. The devil is in the detail and you can see this throughout the project. One of the heroes of this work is the customisation of the […]
Kris Sowersby founded Klim in 2005 with a humble desire to make some typefaces for the kiwis; eight years on Klim has an international following and Kris has three certificates of excellence from the Type Directors Club of New York. Kris currently lives and works out of his hometown of Wellington, New Zealand. Designers Journal were excited to catch up with him when he was last in town… Kris, you trained at Wanganui Design School, what happened next? After […]
So last week we brought you the news of Nicknack’s recent success at the 2013 Rebrand 100 Awards, well we may have been keeping something from you… they only did the double! Take a look at the second project of Nicknacks to pick up a gong, this was the challenge they faced: “With a steady decline in the number of families with Lutheran backgrounds the Lutheran Laypeople’s League brand was suffering from a lack of awareness […]