All posts tagged: typography

Apex

02/07/2024
by STY
Branding / Design / Typography

In the world of auto racing, lightweight performance wheels can make all the difference. Yet, with the surge of flimsy “fashion wheel” brands claiming to offer high-performance at competitive prices, it’s hard for true racing enthusiasts to discern real quality. Enter Apex—a company dedicated to engineering elite racing wheels that deliver unmatched performance and value. To help Apex stand out and convey their commitment to authenticity, they partnered with Gold Front, a renowned San Francisco […]

Violaine & Jeremy bring artistry to La Plage

25/06/2024
by STY
Branding / Illustrators

Paris-based illustration and graphic arts studio, Violaine & Jeremy, known for their exquisite hand-drawn illustrations and independent type foundry, have unveiled their latest project: the brand identity for La Plage at the iconic Hotel Martinez. Nestled within the legendary Croisette palace, Hotel Martinez is synonymous with luxury and elegance, making it a fitting canvas for Violaine & Jeremy’s artistic prowess.

Made in America

15/05/2023
by STY
Awesome agencies

Made Index is a visual directory featuring a growing selection of American-made goods. Users can search, sort, or browse through 300+ sites and submit their favourite brands to help grow the list. Brooklyn-based design studio Cold Cuts are behind the concept and design of this venture.

Curly eye candy

18/11/2020
by STY
Outstanding individuals

Bossette is a new Los Angeles based youthful and affordable beauty brand with a brief to create a feminine brand that when seen by Millennials and Generation Z girls, would immediately get their attention.

Talking to me?

28/05/2017
by STY
Branding / News

More and more we see the importance of how brands communicate with their audience. In particular the character and tone in the words they say and increasing as important, how we the audience expect them to sound. Possible the most authentic social platform ouTube is defined by its raw, filter free content. The challenge though is to engage with their content creators so they feel part of the brand, but also to reach out to the […]

Guilt free indulgence

21/03/2017
by STY
Awesome agencies / Packaging

How do you solve the age old question, whilst eating ice cream we gain weight faster than we can put on the next episode on Netflix? Simple. You find an innovated factory and declare a war on sugar without compromising on the taste. Swedish agency Snask are an agency who likes to do things with a twist and this latest offering is just that. Striving to challenge the industry by doing things differently, Snask worship unconventional ideas, charming smiles and real […]

Respecting the neighbourhood

20/07/2016
by STY
Awesome agencies / Branding

Keeping a keen eye on its surrounds, A Friend of Mine have lovingly crafted a honest and raw identity which draws on its surrounding history. Embla is Christian McCabe’s (of The Town Mouse) new low-key wine bar / restaurant based in Melbourne’s inner city. A Friend of Mine crafted a down-to-earth brand identity, centred around a custom typeface based on neighbouring hand painted vintage signage to reference it’s contextual surrounds, alongside a textured torn paper collage to […]

Turning the attention back

07/07/2016
by STY
News

UK’s Sawdust has crafted a new word mark that aims to shape your perspective. Online publisher Buzzworthy provides selected curators the freedom to write within their areas of interest. By doing so they aim to turn the attention back to the talented writers and the varying interest that shape their points of view. Sawdust’s use of subtle directional arrows creates intrigue as well as elevating the idea of simple wayfinding.