UK’s Sawdust has crafted a new word mark that aims to shape your perspective. Online publisher Buzzworthy provides selected curators the freedom to write within their areas of interest. By doing so they aim to turn the attention back to the talented writers and the varying interest that shape their points of view. Sawdust’s use of subtle directional arrows creates intrigue as well as elevating the idea of simple wayfinding.
Croissant inspired rockets, subtle usage of glitter and packaging designed with ‘hyperdrive’ ventilation slots — what’s not to like about this project! Melbourne studio A Friend of Mine (AFOM) must of had a ridiculous amount of pleasure working on the branding for Lune Croissanterie. I wonder how much ‘taste testing’ went into the research of this project?!
Like many not-for-profits, animal shelters focus too much on worthiness and pity, as a way to connect with people to encourage adoption and donations. For the People have taken the perspective of how can we give the animals the best possible chance of finding a new home. By elevated each one to celebrity status – complete with glamorous photos they have managed to capture their true quirks and personality.
A new estate agency that wants to make an impact, enter The District. Out with the cliched imagery and in with a strong focus on typography together with a monochrome colour scheme. A subtly nod to brickwork has influenced the adaptive identity system which for the brand landscape. Key messages are at the forefront of the brand’s communications, implicitly conversational and using negative space to echo the plain speaking approach of the client which cuts through […]
For a company all about finessing those details and seeking out that little extra to inject into their craft, Moving Brand has done the complete opposite. By that I mean instead of adding extra elements or complicated pathways they have subtracted in order to create a delicious set of letter forms and in most case simple marks that combine for the Blank identity. Blank Digital are a New York-based boutique retouching and digital capture company. […]
Two delicious new projects from the The Design Conspiracy; Majdan Rocks and Fitzgerald’s Clothiers… First up is the identity for a new jewellery designer, Majdan Rocks. In developing the visual identity, TDC took inspiration from the shapes of the the products designs as well as iconic shapes of an array of jewels, but it was the diamond form that stood out. Say TDC “The final mark we created was simple and bold with a bit of an edge.” A […]
Every now and then one of those projects pop up in the studio that become something a bit more than another item on the to-do list, they become a love affair. If I had to guess, I’d say one such a project reared it’s lovely little head in the studio of Believe in. The Exeter studio, cavaliers of meticulously fine brands, have just unveiled a new identity and stationery set for internationally acclaimed heavy metal logo […]