Masters of Design: Logos and Identity (published 2008) complied by AdamsMorioka profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. Profiles include Pentagram trio Paula Scher, Michael Bierut, Kit Hinrichs, Michael Johnson (JohnsonBanks), , Felix Beltran, Vince Frost, Bart Crosby (Crosby Associates), Matteo Bolgna (Mucca Design), Margo Chase (Chase Design Group) and Steff Geissbulher (C&G Partners).
“It’s about the methodical and analytical process of reduction. Simplification. It’s also about working and learning from the people around you” – Vince Frost
Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included have a good mix of experience experience, sector, in-house, small and large agencies and international designers.
“A Chinese proverb says ‘the reed that does not bend will break.’ When Morla Design was founded in 1984, this philosophy was in contradiction to all accepted identity rules. Logos and identity systems were historically rigid and unchangeable” – Jennifer Morla
The book is around 230 pages with each profile at about 2,000 words, including a handful of projects with captions detailing approach, background, design theory and process. Overall it’s become one of the most pick-upable books on my shelf, a handy guide and reference you can dip in an out of it with ease and get something new each time.
