All posts tagged: design book

Masters of Design


Masters of Design: Logos and Identity (published 2008) complied by AdamsMorioka profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. Profiles include Pentagram trio Paula Scher, Michael Bierut, Kit Hinrichs, Michael Johnson (JohnsonBanks), , Felix Beltran, Vince Frost, Bart Crosby (Crosby Associates), Matteo Bolgna (Mucca Design), Margo Chase (Chase Design Group) and Steff Geissbulher (C&G Partners). “It’s about the methodical and analytical […]

Design Matters: Logos


Compiled by Minneapolis branding consultancy Capsule, Design Matters: Logos explores the theory, processes and methods necessary to create stand out work that resonates in an increasingly competitive marketplace. “Essentially, make it meaning something. Even if the client’s line of business is completely uninspiring, find the meaning behind the service or the product. Meanng manifests everywhere…” Part of the The Design Matters 101 series (which also emcompasses Brochures, Portfolios and Packaging) Logos takes an in-depth approach allowing […]