Author: STY

The power of words

Illustrators / Publishing

When a designer, writer and illustrator combine to help out a great cause, the result is an emotional and compelling story, beautifully crafted. Designer Michael Smith of Clout Branding, illustrator Peter Reynolds and writer Scott Perry have combined to help set up a fundraising campaign that they hope will raise £20,000 for childhood literacy charity Doorstep Library. At the heart of the campaign is a beautifully illustrated fable-like story that reflects the work of the charity.

Design-thinking for councils

Awesome agencies / Design

Creative problem solving can be mistakenly labeled as being a gift accessible only to a few selected individuals. The idea that you have to gained spiritual enlightenment or trained for years under a master when in really, it’s all about allowing yourself to look at things from a different perspective. The principles of this can often be furiously guarded by an agency as a way of extracting more money out of a client. As designers we require the client […]

Rhythm and frequency

Awesome agencies / Branding

Living identities start as a grand vision, but all to often stops at a simple animation. Australian Design Radio’s new mark goes beyond that first stage and truely breaths as a digital living mark. Australian Design Radio (ADR) is a podcast based in Sydney, Australia that aims to provide the global creative community with conversations and commentary on Australian Design. Eighteen months and over thirty episodes after launching, the team decided a complete overhaul of the brand was in […]

Creating a sense of home

Branding / Outstanding individuals

A man of seemingly few words, Quim Marin is a super rare talent who skillfully time and time again creates distinctive designs. Quim’s latest work for Wannahost, a home rental and host company based in Costa Brava, sees a typical injection of personality through simple forms. Centred around the messaging ‘Don’t worry, rent happy’ the identity plays with that warm and fuzzy feeling you get when you are comfortable in your surrounds.

Respecting the neighbourhood

Awesome agencies / Branding

Keeping a keen eye on its surrounds, A Friend of Mine have lovingly crafted a honest and raw identity which draws on its surrounding history. Embla is Christian McCabe’s (of The Town Mouse) new low-key wine bar / restaurant based in Melbourne’s inner city. A Friend of Mine crafted a down-to-earth brand identity, centred around a custom typeface based on neighbouring hand painted vintage signage to reference it’s contextual surrounds, alongside a textured torn paper collage to […]

Intelligent, honest recruitment and you

Branding

Overshadowed by the companies that hound you simply after that lucrative recruitment fee, making recruitment feel like it has a ‘equal’ place with the industry is a real challenge. UK agency Forth took on that challenge and delivered a creative brand campaign that would illustrate the unique working relationship they have with their network, knowing that it’s no longer enough to say what you do, you have to prove what you say.

First impressions

Branding / News

In a world increasingly obsessed with image, the pressure on ones appearance has never been greater. First impressions seem to count for everything so it’s no wonder if someone suffers from skin problems their confidence will take a downward turn. D.Thomas is a London-based, leading UK a skincare brand specialising in problem skin. The work of the clinic can alleviate and cure many skin issues from acne to pigmentation. Non invasive, the treatments centre around a series […]

A new kind of video storytelling

Branding / News

When a product is all about the visual, your brand needs to be on point when it comes to its visual language and tone of voice. From cave drawings to mobile videos, human nature’s primal instinct has always been to share life experiences through visual storytelling. With this ideas at its core Moving Brands has created an identity that exemplify jovially, life’s common occurrences and occasions in a very loud marketplace.