Creative branding and design agency and packaging favourites of DJ, Edinburgh-based threebrand, have designed shelf candy for a new cheese product launched by Scotland’s largest independent dairy company Graham’s The Family Dairy’s new Scottish cheddar cheese range ‘Graham’s’, which officially launched at the Royal Highland Show last month.
The brief was to create impactful packaging for the new cheese range of mild, mature and extra mature cheddar that communicates the brand’s core values of family and farming.
Campbell Laird, managing director at threebrand, said: “We have designed the packaging to be distinctive and provide extra shelf stand-out while reflecting the colourings of a traditional creamery.”
Carol Graham, marketing director at Graham’s ‘‘The cheese category is a very competitive market place so we needed to ensure Graham’s entry was impactful with high quality products and eye catching packaging. threebrand has created something very different to existing products, which has been well received by our retail buyers as well as consumers.”
The strength of the cheeses in the range find their differentiation through colour (for my money it would have been nice if the welly boots changed too, but hey ho), and overall the farmhouse look is executed finely, setting Graham’s up handsomely to go out and sit alongside and compete with Cathedral City et al.