Inspired by movement

Branding / Typography

Beautifully typography oozing sophistication and refinement brings a fresh feel to property development.

The principles of dance — grace, poise, strength, tradition, beauty – inspired Melbourne based studio Seasaw to craft out a brand for the latest property development by Bensons Property Group.

Set in Armadale, one of Melbourne’s most sought after locations, known for both culture and couture, Chronicle offers a life of sheer urban sophistication. The brand represented that central idea through composition, flexibility, expression and a reflection of the finer things in life.

What really sets this work apart is the delicacy and craft that has been laboured over the typography. Each character is beautiful on its own and is pared perfectly with the stylish photography.

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