The Beautiful Meme & Dalton Maag collaborate


The branding and website for the £9m Battle of Bannockburn project were launched this week signalling the 700 day countdown towards the 700th anniversary of the famous Scottish battle, when a new state-of-the art visitor attraction will open to the public. Enter a thoroughly interesting brand identity…

The new identity was created by Yorkshire’s The Beautiful Meme – with consultation from type giants Dalton Maag – reflecting the complexities of Bannockburn, each letter representing an integral part of the historic story. Take the symbol used for the B, for example, it illustrates the tight packs in which the Scots would group together, known as Schiltrons. The men would brandish pikes ready to spear oncoming troops. Nice video here.

Tom Sharp, Creative Director of The Beautiful Meme said: “We set out to create a visual identity that was both brutal and playful, full of meaning yet instantly accessible, and fresh without eschewing tradition – all the things the Visitor Centre itself is going to be. We want people to appreciate the identity before they visit, but appreciate it even more once they’ve had the full Bannockburn experience.”

MD of Dalton Maag, Bruno Maag, added: “Truly good creative work is rarely the result of only one person, and this project proves it. As a typographer, it is my duty to focus on detail and functionality, as well as perfect execution. The Beautiful Meme were able to interpret my comments without changing the creative expression of the logo, and so we created a successful wordmark.”

National Trust for Scotland’s Project Director David McAllister was pleased with the outcome; “The new Bannockburn brand represents what the project is trying to achieve, to educate audiences on the facts behind the Bannockburn story as accurately and compellingly as possible. The Trust takes pride in ensuring that the story of the battle is told in a way which gives every visitor the chance to enjoy the experience while paying respect to this critical point in Scottish history.”

Lovely work, check it out…