Sifting through the endless design blogs (oh yes, the irony is not lost here), copy can often get overlooked by the clean visual form or general aesthetics. With this years D&AD festival theme, Beautiful Meme have managed to put the content front and center highlight the fact that we, as designers, think in terms of words as much as think in terms of visuals.
The English National Ballet are launching a radical new brand and advertising campaign that uses Dalton Maag’s Aktiv Grotesk for their new logo. The campaign, by creative agency The Beautiful Meme, features stunning photography of English National Ballet dancers wearing couture garments by Vivienne Westwood. Dalton Maag’s Aktiv Grotesk was modified to create a unique logotype for the ballet company. The starting point was Aktiv Grotesk Bold, with the spacing and leading of the individual […]
The branding and website for the £9m Battle of Bannockburn project were launched this week signalling the 700 day countdown towards the 700th anniversary of the famous Scottish battle, when a new state-of-the art visitor attraction will open to the public. Enter a thoroughly interesting brand identity… The new identity was created by Yorkshire’s The Beautiful Meme – with consultation from type giants Dalton Maag – reflecting the complexities of Bannockburn, each letter representing an integral part of the historic story. Take […]