The task for Wellington-based London Studio was to develop a new brand for a range of New Zealand wines that could be sold internationally. The branding needed to be identifiable and unique enough to stand out in a cluttered international market but still be expandable for future additions to the product range.
The concept the guys created originated from the clients’ two great loves; namely painting and the French language. The Aquarelle Estate (french for watercolour) was born. A wine glass water colour graphic combines with white spaces and clean typography draws attention on the shelf and helps consumers to identify their preferred tipple.
More over at ~ www.londonstudio.co.nz