50/50 Project


50/50 is a collaborative experiment, a platform of 50 little bets: digital projects created and run by individuals and teams of makers. Each project aims to engage a network of supporters to help spread the word and generate as much money for famine aid as possible.

Launched in August, 50 projects in 50 days is an innovative way to raise £1 million for famine relief in East Africa through graphic design. Already signed up to the campaign are such names as Mint Digital, Because Studio, Jack & Paul and Enjoy This.

A seemingly impossible challenge first hatched by Good for Nothing and Made by Many, 50/50 is open to everyone. Whatever you decide to do, do something. All funds go directly to UNICEF.

It’s a fantastically original way to give a little back through precious time and talent. Some of the projects include the design and build of #AfricaNeedsYou: A website that targets celebrities who tweet brand endorsements for cash. The platform lets you send prewritten tweets, urging each celebrity to donate to the cause and tweet support. And #f*ckfamine SwearJar; an application to track your swearing on Twitter, and tweet you a weekly bill. A dashboard to gamify profanity, encouraging people to swear for Africa.

Support the campaign on both Instagram and Twitter; @5050good or get involved in a collaboration or project of your own.