When a designer, writer and illustrator combine to help out a great cause, the result is an emotional and compelling story, beautifully crafted. Designer Michael Smith of Clout Branding, illustrator Peter Reynolds and writer Scott Perry have combined to help set up a fundraising campaign that they hope will raise £20,000 for childhood literacy charity Doorstep Library. At the heart of the campaign is a beautifully illustrated fable-like story that reflects the work of the charity.
50/50 is a collaborative experiment, a platform of 50 little bets: digital projects created and run by individuals and teams of makers. Each project aims to engage a network of supporters to help spread the word and generate as much money for famine aid as possible. Launched in August, 50 projects in 50 days is an innovative way to raise £1 million for famine relief in East Africa through graphic design. Already signed up to […]