Regular friends of DJ may be familiar with Liverpool’s Mercy, one of our favourite agencies whose work we shone a light on back in April. Well, times they are a’changing over at Mercy Heights – in fact, after a decade of delivering a diverse body of work, the chaps are taking the bold leap of dividing in to two and have announced the arrival of Well Made Studio, this Yuletide. Cue trumpets.
Director and co-founder Doug Kerr says “When we founded Mercy we were very ambitious about not pigeon-holing ourselves and working across a really wide range of disciplines and activities. Ten years down the line we are exceptionally proud that both our self-programmed arts activity and our commercial design studio have both become nationally-recognised and successful operations in their own right, and with the big birthday now out of the way the timing is perfect to distinguish these achievements and narrow the focus of each company. Well Made will allow our half of the business to deliver even better design work for our brilliant clients.”
But have no fear, Mercy will continue but purely as a contemporary literature-arts agency. In recent years, their literature and art projects have developed into an outstanding niche expertise in technology, voice and writing, and their team have a portfolio which includes some of the UK’s top lifestyle, and culture clients – who will now join them over at Well Made.
By re-positioning, Well Made feel they are able to capitalise on the things they do best for the sectors they most enjoy working in, continuing to design for brands but focussing their attention on the lifestyle, arts and publishing industries where they’ve built expertise over the past few years. They won’t be full service, instead narrowing their focus on designing brand identities across print and very well considered websites.
Partner and co-founder Joseph Bramall says: “We’ve always aimed to be completely honest with our clients and work very hard to make their working lives as easy as possible. Hopefully this is the reason we’ve been rewarded by their loyalty long after the initial deadline. We live and breathe the business like any other designer, but we’re also passionate about good relationships.”
The full Well Made studio website and refreshed portfolio will launch in the New Year, the conclusion of 8 months behind-the-scenes plotting throughout 2012. Keep track of them here, wellmadestudio.com, hit them up here @wellmadestudio, or bask in a few of their treats below.