Gin is shaking off its reputation as a grandma’s drink and the result in a surge of artisan distilleries blending distinctive flavours in every corner of the globe. So when the Allotment were approach to help develop a new craft gin brand they knew they had to do something different, after all, people don’t buy brands they buy into the story behind brands.
The brief — instill a renewed sense of purpose, pride and empowerment across the business. Never an easy project to undertake and one that often works well internal but never translates well outside of those in the know. That said, the team at Allotment has managed to bring the project to life and also create a visual landscape that shines new light on the organisation.