As designers we love to find those delightful moments where the play between positive and negative reveals a real gem. Well, TheSumOf has done just that with their latest identity work for Street + Garden. As street furniture specialists Street + Garden marked their twenty fifth anniversary the decision was made to re-evaluate their brand in order to celebrate past achievements and be better positioned for future success.
Two things might strike you about this design conference. Firstly, the very heavy inclusion of the word ‘The’ in its title, suggesting the only design conference you need to bother about. Secondly, based off the first point why would you ‘The’ design conference be taking place in Brisbane, Australia, hardly renown for being a hub of creativity. With a mission to deliver one of the best design conferences of 2016, the team at The Design Conference (TDC) approached this […]