As designers we love to find those delightful moments where the play between positive and negative reveals a real gem. Well, TheSumOf has done just that with their latest identity work for Street + Garden.
As street furniture specialists Street + Garden marked their twenty fifth anniversary the decision was made to re-evaluate their brand in order to celebrate past achievements and be better positioned for future success.
Key to this project was considering a simple and unified way to present Street + Garden’s extensive work, over a significant career. Up step TheSumOf, who’s in depth collaborative approach allowed the business to reposition, develop an identity refresh and apply this across a number of communications items.
Build around the idea of ‘designing shared values’ this clever identity finds that rare balance between letterforms which echoes beautifully in the makers craft.