Anyone who knows New Zealand, knows Mad Butcher is a kiwi institution; the local butcher that expanded to become everyone’s local butcher. With this in mind it came as a surprise to see that the icon of the meat world had taken a leap of faith and decided it was time to update it’s branding – a much needed exercise. The brand update was a collaboration between designers Peter Radich & Mike O’Sullivan, with the […]
Although based in Auckland, New Zealand, Marx Design like to get exotic when it comes to their packaging work. And it seems 2014 is no different as they have clearly been up to their old creative tricks again, this time dipping their toes into Sri Lankan waters of the coconut variety. Creative Director, Ryan Marx explains: “We were asked to create a new Coconut Collective brand that would work across a range of coconut-based products including […]
Marx Design have been up to their old tricks again, this time with friends Running with Scissors on board for the ride. In their own words I’ll let them tell you the story of a man named Fred… When Whitlock’s first started, over 100 years ago, Fred was the brand, and sometime in the last century he disappeared from the label. He was a real man, beard down to his chest (before it was fashionably […]
It’s that time of year again down in the Southern Hemisphere, the best of the best are on parade courtesy in New Zealand’s national design awards, Best. With the usual suspects notching up a handful of nominations each it’s also great to see some new smaller agencies coming through, along with, for the first time, a number of recognised names from over the ditch. With the awards beginning to develop a following overseas it would […]
The streets of Auckland were awash with creativity this weekend as Urbis Design Day opened it’s doors once again. If you are unfamiliar with this gem of an idea, then I shall bring you up to speed. The event essentially centers around perfect pairings, with two companies coming together to form a duo. For the past few months this handpicked selection of creative and commercial twosomes have been beavering away, pooling their knowledge and expertise […]
Bolu are purveyors of fine quality tea, directly sourced from Fair Trade plantations in Darjeeling, North India. With a beauty like this on their hands, Curious knew it was time to call in the experts. Curious worked closely with Think Packaging on this project. After exploring many options, the packaging ninja came up with a revolutionary solution, which culminated in a perfect balance of aesthetics and function. Visually the pack is harmonious—due to the integration of […]
Love is sometimes strange, I’m sure we all know that by now but what is StrangeLove? Well my friends, let me first set the scene. Marx Designwere tasked with packaging StrangeLove into a gift piece that cafe owners would want to display on their counter. The problem being, StrangeLove is in fact an energy drink. And we all know what that conjures up in a designers mind, 2 for $5 star bursts, bright shouty colours and vomit […]
It seems Auckland is the place to be for tasty design these days, adding to our recent post on the lovely Hardhat we now have packaging specialists Curious to introduce to you. With a generous handful of international packaging awards under their belts, these guys know their stuff. Recent lovelies include a big old shake up of New Zealand favourite Phoenix Drinks. With the name now well and truly etched in Kiwis’ brains (once you’ve […]