Playful, kid first branding for World Children’s Festival


Sometimes pitch word never makes it, but that doesn’t mean it should be locked away in the depths of our storage servers.

Eric Amaral Rohter has craeted a distinctive personal identity that reflected and enhanced the values of the World Children’s Festival, whilst emphasising how creativity can empower.

This rebrand pitch manages to give a unique ownership to the attending children and bring communities together, allowing them to collaboratively explore and reconfigure the brand.

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