For the launch of R.A.D® ONE V2, London based agency Fluoro has whipped up a wild, retro-futuristic world where the magic happens—a factory in the sky that’s equal parts surf shack, Willy Wonka’s chocolate factory, and a nineties rave. Think pastel skies, trainers floating above the ocean, and a Pink Floyd-inspired soundtrack humming in the background. It’s weird, wonderful, and exactly what R.A.D fans live for.
The campaign celebrates the cult-favourite Off White + Sunny Lime colourway, giving it a fresh new look while showing off the shoe’s fancy new design details. There’s even a fleet of delivery vans decked out in custom R.A.D stickers, hitting surprise locations across the U.S. to sell trainers and merch right out of the back. Oh, and the video? It’s a blast—athletes running, skating, and hopping garden fences, delivering shoes like a high-energy game of real-life Frogger.
Fluoro’s knack for keeping things cool and a little bit lo-fi shines here. The whole campaign is fun, full of personality, and taps into everything that makes R.A.D special. It’s performance meets creativity, with a side of nostalgia—and we’re totally here for it.







