Distinctive Repetition is an independent Dublin based graphic design studio. The studio was set up by Rossi McAuley less than two years ago and since then has worked with a diverse range of clients including small start-ups, artistic projects and not-for-profits with projects including print, identity and interior spaces.

Says McAuley; “The studio’s output is driven by three core principles; education, experimentation and creativity. We are influenced by the desire to understand the fundamentals of every brief and then assess them against our own capabilities. We take the time to investigate the range of production methods and possible outcomes inherent in any brief. To this end the studio practices design outside its core fields of training, applying our philosophy that the role of the designer is to solve problems and the role of the graphic artist is to make communication and design visually engaging.”