It seems Auckland is the place to be for tasty design these days, adding to our recent post on the lovely Hardhat we now have packaging specialists Curious to introduce to you. With a generous handful of international packaging awards under their belts, these guys know their stuff. Recent lovelies include a big old shake up of New Zealand favourite Phoenix Drinks. With the name now well and truly etched in Kiwis’ brains (once you’ve […]
Milk have been buzzing away under the surface for years however recent projects for the likes of 1Above and Health Basics have firmly cemented their position on the Auckland packaging design circuit. Wander through most airports now and you will see a 1Above above stand. The drink brand is a world first, aiming to help you fly and travel better. Milk worked across all facets of the launch including naming. With this little beauty under […]
Once upon a time packaging design was the poor cousin of print design. It was at the centre of the consumer world, it certainly wasn’t as ‘cool’ and you rarely got to recommend foil deboss! Fast forward to 2012 and the discipline is right up there with the best of them thanks to some incredible work throughout the industry over the last few of decades. One such company that has been instrumental in this change is Pearlfisher. With the […]
2012 was undoubtedly the year of the craft beer. With new varieties being launched left right and centre we were spoilt for choice down here in the South Pacific when it came to an evening tipple. One such beer that lept onto our shelves late last year was Cavalier Courage. While this fine blend is indeed a tasty drop it’s far from being the latest fad, the difference being this beer has a story to […]
Infographics and Japanese rice wine don’t often go hand in hand, in fact this may be a virgin pairing – courtesy of Parallax Design over in Adelaide. After being knocked sideways by their wonderous branding work (featured here earlier in the year) we were tickled pink when this little gem landed in our lap. Enter Joto, Sake for the contemporary North American market. Joto is one of those lovely category shakers we all crave as designers […]
They may be small and tucked away down there in the depths of the Southern Hemisphere but New Zealand does in fact have a thriving creative community and an exciting design scene, as regularly demonstrated through the recent LWC Friday posts. Unfortunately, it’s not large enough to warrant an all singing, all dancing Apple store – not quite the same foot traffic as Regent Street. Enter Yoobee, the Kiwi’s gateway to the wonderous world of Apple. Yoobee is […]
I was at a design lecture recently by David Kester of the Design Council of which the focus was the need for small businesses to engage with design – incidentally a great lecture by the way. This learning was swiftly followed by a question to the audience around what the industry is doing to make design affordable to these companies. An answer wasn’t offered just an affirmation of the need. So what can we do? And how do we […]
Think back to 1992, the world of graphic design was a very different place. For me it was more about making my mum birthday cards and pictures of our family to stick on the fridge. For the world, graphic communication was still dominated by print. The internet was in it’s infancy and smart phones were a mere daydream. Branding was king! The AGDA (The Australian Graphic Design Association for the Brits) is the peak national organisation for professional […]